I help authors unleash their marketing superpowers βοΈ
My name is Michael Evans π
Iβve written 12 sci-fi novels, helped authors earn $1M+/year in memberships, and even worked for MrBeast.
I share radical strategies to help you grow your readership, income, and impactβby putting Readers First and going beyond the book.
Join me inside Author Sidekick for weekly insights on publishing trends, bold marketing ideas, and fresh ways to make book marketing fun again for you and your readers.
Youβll also get 50 Author Marketing Superpowers for free when you join π



Not every sidekick wears a cape. But I do.
Whether it's traveling around the world with a BIG Pencil, hosting Story Suppers with authors across the world, or renting a Barbie House in Las Vegas π, I'm committed to making book marketing fun for you and your readers.
The 3 Core Powers of Author Sidekick π¦Έ
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Sidekick Central (Podcast, Newsletter, Events, & Forum)
Listen to Beyond the Book PodcastI write a weekly newsletter helping you succeed in Readers First Publishing, and host a podcast called Beyond the Book to help authors make money and expand their stories beyond selling books.
In addition, I host Story Suppers, meet-ups of fellow writers for dinner, across the world, and even have a free community for authors looking to learn and grow called Authoropolis.
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The Learning Lair (Flagship Challenge, Mastermind, & Novel Education Products)
Join the waitlistEvery 6 months, I host the Readers First Challenge, a cohort-based course helping you to make money from your story before you write it by testing if readers want your story.
I'm also the creator of Author Decks, a card deck of 50 marketing superpowers with beautiful illustrations, AuthorHub, a tool to track and optimize your book marketing, and more.
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The Tech Arsenal (Reader Intelligence Platform & More to Come)
Join the waitlistI'm on a mission to build a publishing ecosystem that puts Readers First and brings Power to Storytellers.
Reader Meter aims to give authors insights on exactly where readers stop turning the page on your stories, so you can write better books. Inspired by my time at MrBeast, where I used data to help his videos go viral.
Launching in late 2025!
Top Essays from the Author Sidekick π
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Author Marketing Superpowers Bootcamp (Days 1 - 5)
Take a story idea to $1,000 in book sales and beyond with as little stress, time, and money as possible
Author Marketing Superpowers Bootcamp (Days 1 - 5)
Take a story idea to $1,000 in book sales and beyond with as little stress, time, and money as possible
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Make Book Marketing Fun Again
Boring marketing is expensive. Make it fun, get readers talking, and maybe even get paid to promote your stories
Make Book Marketing Fun Again
Boring marketing is expensive. Make it fun, get readers talking, and maybe even get paid to promote your stories
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23 Dirty Truths for Authors
Hard truths, real talk. These lessons reshaped my author lifeβhope they light the way for yours too π
23 Dirty Truths for Authors
Hard truths, real talk. These lessons reshaped my author lifeβhope they light the way for yours too π
How Can the Author Sidekick Help You Today?
Where can I read all of Michael's essays?
You can read all my essays on growing your readership and income here.
Author Decks is not available in my language or country yet. When will it be?
The Author Sidekick Team is actively working to bring Author Decks to other languages and expand our fulfillment. Things take time. But we are very grateful for your paitence!
How do I get a BIG Pencil?
I absolutely love that you are reading this far. Secretly, this question was just a test to see if anyone would scroll down this far on the website.
Since it appears you have, I have a surprise for you. Email me at hello@authorsidekick.com your name and best mailing address.
I'm working on cooking up a "mini" pencil surprise π.
Have questions, need help, or want to explore collaborating together?
You can email me anytime at hello@authorsidekick.com. Me or someone on my team will always get back to you!