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Recording of 10 Bonus Marketing Superpowers

Plus, an update on our charity event

First, before diving into the recording of the first-ever Author Sidekick Plus Workshop, thank you all SO much for your support on our whacky little fundraiser for charity earlier today.

Yes, the email you received earlier was a parody all to raise money for charity! 😊

Room to Read was my charity of choice, but we are also raising money for Wounded Warriors and Golisano’s Children’s Hospital.

We’ve already raised a couple of hundred dollars for charity after considering all of the fees that Printful (our print-on-demand provider for this project) takes for printing the calendars, leggings, and other projects we created for OnlyAuthorz (I’ll share the full breakdown next weekend).

What started as a joke between me, David Viergutz, and Christopher Hopper in just a few hours has helped a lot of people laugh and do a little good in the world.

I call that a win.

Get Your Whacky Calendar Here

Now on Friday, I hosted the first-ever workshop for Author Sidekick on 10 BONUS Marketing Superpowers for Authors.

I decided to extend the discount for Author Sidekick Plus so that you can get 20% off for lifetime if you subscribe by Midnight tomorrow night.

As a member of Author Sidekick Plus, you get access to:

  • The archive of all my essays

  • A monthly recorded workshop on a topic to help you grow your readership and income

  • AND a special bonus from me every 90 days to help you grow your author business

Now, in this monthly workshop, I cover the 10 BONUS Author Superpowers. Here’s a short summary of what we covered:

  • Meme Marketing: memes can be powerful ways to reach new readers and get your existing readers to share your stories with friends

  • The Book Doctor: a set of 5 questions to help you sell a book that isn’t telling

  • Storyshifter: how to pivot a story to reach a new audience or reader interest

  • The Holiday Spirit: stay in touch with those you care about with these 3 strategies for holiday gift campaigns

  • MPO (Multiple Payment Options): you will increase your customer conversions by providing different ways for people to pay for your stories and other products

  • Content Hacking: how to study other viral content and adapt those strategies to make your marketing go viral

  • Author Debt: how to think about accruing the things you need to succeed as an author

  • Epic Reader Magnets: think outside the box to create reader magnets that are unique and convert readers at a higher rate

  • Story Ambassadors: how to build a street team on steroids to scale your readership

  • Wave Maker: how to create a movement that makes readers want to follow and support your brand

Yeah, we covered a lot in our 90 minutes together 🤯.

Tomorrow, I’ll see everyone for the latest essay from Author Sidekick.

If you are a paid member of Author Sidekick Plus, you can download a PDF of all the notes from the chat below👇

Listen to this episode with a 7-day free trial

Subscribe to Author Sidekick by Michael Evans to listen to this post and get 7 days of free access to the full post archives.